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The way evo-psychers would put it is like this “females have evolved the need to make sure they’re getting the real deal. The shorter-term the mating, the more females rely on traits that are impossible to fake, such as facial shape, body-shape and other physical indicators – it’s the best way of preventing risk. You can’t fake your facial type or genetic makeup. This is why women prioritize those traits in the short-term and let go of all indicators that are easily fake-able, such as personality, dominance and wealth… Those are all things that can be faked for an hour or an evening, and that’s why females have evolved against using those criteria in short-term mating.

The longer-term the mating, the more females rely on deeper traits, including personality indicators such as charm, charisma, confidence, social standing, status and wealth. This is because with a longer time-frame, women aren’t so much at risk to have banged a fake, so they can afford to look at deeper and personality traits… they can take their sweet time to see if you really are that guy you present yourself as being.